Growth and Success.

With over 3 decades of award winning success and proven experience, we can offer you our expertise in all areas of your business to help you succeed.

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Our Services

How we can help you


Customer Acquisition and Marketing

Want to increase your business revenue and profit? Learn how to design, plan and implement marketing strategies including:

  • Prospecting activities and calendars
  • Planning an annual marketing calendar
  • Building a data base
  • Social media planning
  • Using videos to develop relationships and boost exposure
  • Blogging and print
  • Implementing and managing multiple channels
  • Using media and social media
  • Posters, banners and flyers
  • Creating leads through your web site
  • Networking and alliances
  • Outreach
  • Guerrilla marketing
  • Referral strategies

Business Development

Does your business need an increase in revenue and profit?

Business Development works through a wide range of business needs with CEO’s, CFO’s, Business Owners and General Managers on topics including:

  • Business financial goal
  • Business purpose, core values and mission statement
  • Business practices and procedures
  • Manuals and scripts
  • KPI design, targets and forecasting
  • Report design and accountability
  • Marketing planning
  • Campaign design
  • Staff roles and responsibilities
  • Marketing strategies (branding, web site evaluation, social media, print, alliances, local area marketing and media)
  • Campaign design
  • Sales systems and training
  • Customer service delivery
  • Retention systems
  • Events and activities
  • Human resources

Staff Training

Staff training is available for 1-100+ staff on the following topics and outcomes:

Customer Service:

  • Meeting and greeting customers (creating a first impression)
  • Meaningful contact and conversations
  • Complaint handing
  • Body language
  • Customer retention activities and services
  • Personality types
  • Mindset

Staff Management:

  • Meeting and greeting customers (creating a first impression)
  • Meaningful contact and conversations
  • Complaint handing
  • Body language
  • Customer retention activities and services
  • Personality types
  • Mindset

Sales Training and Customer Acquisition:

  • Handling incoming phone enquiries
  • Prospecting planning
  • Outreach activities
  • Needs analysis
  • Customer life cycles
  • Test closing and price presentation
  • Customer buying patterns

  • Outbound phone calling
  • Covering objections
  • Sales administration
  • Asking for referrals
  • Follow up process, scripting and systems
  • Trial pass closing
  • Retaining customers

Focus Groups

Focus groups can be done to extract valuable information about your business and the staff/ customer’s experience. This information is invaluable for planning and future development.

This can be done with:

  • Current customers
  • Expired / passed customers
  • Non frequent customers
  • People who enquired but never bought off you
  • People who have enquired but not purchased
  • Current and past staff
About us

Your simple business growth solution.

Bracks Consulting, led by Director Amanda Bracks with her 38 years of sales experience and 30 years in business management, stands as a leader in customer acquisition and business growth within the fitness, weight loss, and leisure industry.

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Years Experience
Team members

What our client say

“Working with Amanda has been an amazing experience for our team at Fernwood”

John Carter
VP of Marketing at Fernwood
“Amanda’s knowledge and understanding of marketing, sales and promotions is only surpassed by her willingness to share this and the energy and passion by which she presents it.”
Klara Payne
“Amanda Bracks is a super star within the health and fitness industry, at Empire Fitness Centre we had a successful club already but we started to lose energy and motivation to drive our club to the next level. With the help and guidance of Amanda, we have increased membership, increased retention, streamlined procedures, decreased out-goings and increased profits! Not only that but we have added more value for our members, which is one of our main priorities. Amanda has brought back the energy and motivation not just in me but also in our whole team. I would highly recommend Amanda to any health club or personal trainer wanting to take their business to the next level. EFC loves you Amanda!”
Ari Hamalainen
Empire Fitness Centre

“Hi Amanda, Just a quick email to say thank you for the training yesterday – we got some fantastic ideas form it!! I’ve started reading the book last night!! Thanks again – would love to be able to meet again and get some more fab ideas!!”

Stacey Kuster
Fernwood Belconnen

“Amanda is a rare talent in that she combines a number of skills: * Marketing – she excels in low cost guerilla marketing * Sales – she knows how to recruit, train and manage a sales team * Speaking – she is a very competent presenter and trainer On top of all this, she is a constant student, learning from others and great reader, which keeps her up to date”

Jamie Hayes
Director , Health Inspirations

“If you ever think sales are starting to become boring and you start to lose motivation, or you even start to take rejections personally, all you need is a session with Amanda to bring back you mojo!”

Mireilee Bucher

“I just wanted to thank you for all your help as I honestly do not think I would be sitting on the membership base I have presently without your help and ideas”

Diana Williams
Founder and CEO , Fernwood Fitness Franchise

“Amanda is simply amazing. Her knowledge of our industry coupled with her enthusiasm and friendly personality make her a joy to work with. She is a valuable asset to our overseas business. Any fitness business who is looking to boost profits and streamline operations should consider Amanda!”

Chris Batchelor
Director , Vitality Marketing Group

“Thank you soooo much for that training session. I have NEVER seen sales staff so pumped after a session. They were so positive and truly have applied it to their sales strategy. Everyone is asking for more. You’re addictive and have an awesome technique.”

Manager , Re-Creation Health Club